LOS ANGELES CHARGERS

I worked with the Los Angeles Chargers as my client in my Strategic Writing for Public Relations course. Recognizing the importance of The Chargers engaging with their community beyond football, I crafted and launched a campaign focusing on raising awareness about homelessness in Los Angeles. I utilized news releases, press pitches, and social media posts to enhance the campaign’s visibility and outreach, successfully drawing attention to this crucial issue. Additionally, I facilitated a partnership between the Chargers and The Midnight Mission, a Los Angeles-based nonprofit dedicated to empowering homeless individuals by removing barriers and offering the support needed to foster community integration and productivity.

Click on the hyperlinks to access the Los Angeles Chargers’ News Release, Press Pitches, and Final Presentation related to the campaign.

Here are examples of social media posts I designed to highlight how The Chargers and their fans can contribute to alleviating homelessness in Los Angeles. Additionally, I developed a detailed fact sheet about the Chargers organization, which proved invaluable during the research phase of the campaign.