Geotrek’s Sleep Around Campaign

For my senior capstone project, my client was Geotrek, a camper van company based in Colorado. I created a campaign called “Sleep Around,” where I developed and executed targeted advertising and social media strategies.  The project encompassed various design elements, including creating the logo, marketing materials, and a comprehensive style guide. Utilizing a mix of paid, earned, shared, and owned media, this campaign notably boosted Geotrek's brand awareness.

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Below are examples of Geotrek’s out-of-home advertising. I designed billboards and airport displays to engage our target audience and enhance brand visibility. Additionally, I made visuals for a Geotrek pop-up at major festivals, including Coachella and Burning Man.